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If you decide to use search engines to market your business, you’ll need to determine useful keywords and keyphrases to do so.

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That's why businesses, from well-known brands to thriving midsized companies, are always looking for ways to improve their online presence. With a stronger online presence, these brands — and your business — can capture more sales and revenue.

Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.

Ebooks and white papers: Adding in-depth, long-form content to your website establishes your expertise in the industry and builds trust among your audience. You can also offer this content for download in exchange for your readers’ contact information, helping you generate leads.

Assessment, involving checking the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets

Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays

Implementation, where optimization decisions on a site’s webpages and the website as a whole are executed

Research and strategy: Study industry trends and analyze the company's goals and objectives. Identify relevant keywords for targeted marketing.

Technical SEO deals with the backend elements of your website such as coding, structured data, image compression and more. Optimizing these elements can make it easier for search engines to “read” your site and improve your page speed.

Consumer behaviors have undergone profound shifts, with individuals relying on the internet to inform their decisions and shape their preferences. Businesses find themselves in a hyper-competitive online landscape, where visibility and accessibility are paramount.

If that sounds like a lot, it is — especially if your job doesn’t more info revolve around increasing your company’s online presence. That’s why many businesses will either hire someone in-house to help or partner with a digital marketing agency, which specializes in improving online presence.

Marketing automation is a critical way to build relationships with your customers while sustaining an organized and productive workflow.

Unfortunately, SEO is also a slow process. You can make “quick wins” in markets which are ill-established using SEO, but the truth is that the vast majority of useful keyphrases (including long-tail keyphrases) in competitive markets will already have been optimized for.

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